Business Alchemy

I have had the pleasure of meeting and working with many respected and very successful business people and have observed them closely. When you have practised both magic and business over many years, it’s quite eye-opening to see that many of these people are using Business Alchemy in their day to day lives – without even knowing it.

They usually have no idea how they do what they do. It’s just part of who they are – part of who they have become through self-discovery. This makes it difficult to replicate and teach others as the key ingredient is not understood – the worlds of magic and business rarely collide.

It’s time to address the fears and scepticism of using magic in business. For many years, I have lived two lives and felt that never the twain shall meet (in public). It is now my intent to be as authentic as possible and integrate these parts into Business Alchemy.

Finding magic

I have always been fascinated by the occult (definition: mystical, supernatural, or magical powers, practices, or phenomena). Nature has been my church ever since I was a child (my parents were atheists). I remember sitting in the arms of a tree and telling it all of my problems. That tree was my confidante, she knew all of my secrets. She made me feel better and made things right. People find their gods in all sorts of places.

As I grew up I started to explore and study, initially from books and classes and then through the magic of the Internet. Today I belong to a Western Mystery School as well as a Druid Order. I practise my craft every day, it’s part of who I am.

Doing business

Meanwhile, back in the “real” world, I was forging a career in technology. I started out as a graphic designer but found I had a flair for technology and became an early adopter. When the Internet opened up to commercial business in the early 90’s, I was an evangelist. I shared my vision of the future when only one web browser was available and there were no graphics on websites. Even though it was very basic, it was so clear to me where it would take us.

Fortunately, I worked for like-minded people. I got paid (very well) to share my vision, research and position companies to be first to market with new solutions.

I worked alongside Apple and Adobe, Cisco and IBM and all of the big tech and software names, in a small corner at the bottom of the world. They were fascinated with the predictions we were making and the work we were doing. A number of world-firsts were achieved with my team through making tech do what it wasn’t built to do. We won awards – but we were more thrilled to help drive the market towards a connected future. It was also great fun!

The next steps were a bit more grounded. Creating courses, training people and helping businesses understand, adopt and use emerging technology to benefit their businesses. This is still part of what I do today along with Neoteric Magica, the more magical side of my business.

Business Alchemy

Magic has nothing to do with waving wands or conjuring up material objects from thin air. Magic is about changing your own world. The secret of doing this lies within and not without. As above, so below.

You are probably trying to use magic in your business already – you just need to learn how to harness and cast the power of your intent.

It is my intention to share my skills and knowledge to help you create Business Alchemy. To ignite your inner power and intuitive resources to build and drive a profitable, ecological and authentic business. To stand in your power and own it!

I’d love to hear your thoughts …

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